Stressing on the need to incorporate fresh perspectives of the young generation into problem-solving, the Creative Director of Demola Global, Mr Jere Wessman asserted, “Co-creation leads to discoveries that are lost by looking only from one perspective, making problem-solving inefficient.” He shared that the core team of Demola, comprising of university students, company representatives and Demola facilitators, will jointly work on the company’s challenge starting from problem identification to solution development.